About Happening Marketing


Happening Marketing is the biggest marketing case competition in Eastern Canada. The event unites more then 450 of the best business students in the marketing discipline. Not only is Happening Marketing a unique opportunity for our students to put their knowledge to the test, but a phenomenal occasion for you to meet people from 12 different business schools and network with potential employers.

The 2015 edition of Happening Marketing will be held at Université du Québec à Trois-Rivières, from March 20th-22nd.



Cases: In teams of three and in three hours, students analyze and solve a real-world business case and prepare a 20-minute presentation. This is then presented in front of a panel of professionals and business professors, and judged based on quality of analysis, recommendation, and presentation. There are 5 academic cases at HM, as well as a Marketing Quiz. The 5 cases are: B2B marketing, Strategy, Relationship Marketing, IMC, Web Marketing.



Participants put their athletic skills to the test by competing in a competitive yet friendly sports challenge. The sport changes every year, and is always a surprise. Thus, sports delegates must be well-rounded athletes who are able to adapt quickly and work well in teams.



The social team, composed of 2 guys and 2 girls, has to compete in a series of creative challenges over the course of the competition weekend. If you are creative, witty, spontaneous, and possess tons of team spirit and social skills, the social team is absolutely the place for you.